Redesign →

01 — Context

Who they are, who they're up against

Background on Keyframe and how seven comparable AI-video studios position, price and present themselves.

01.A — Company

Keyframe, briefly#

Small, very new and moving fast. The positioning has changed three times in six months.

Legal entity
Crewdo AI Inc. (Delaware) — named in the site footer and an SEC Form D
Team
Founded 2026 · San Francisco · 2–10 people on LinkedIn
Funding on record
Form D, Mar 2026: $25k raised toward a $500k round. Six months old; later rounds may exist
Name collision
Not the YC company “Keyframe Labs” (YC P26, real-time avatars) — they share search results
Product surfaces
Quick Start agent · node Canvas · Playground · Templates · Fashion Studio · MCP + API keys
Models
16 image and 27 video models in-app — Veo 3.1 Fast, Kling 3.0, Seedance 2, Sora 2, MiniMax, Wan 2.7 …
Pricing
Credits. 1,000 ≈ ₹1,157 (≈ $12–13); referral rate 834 credits = $10. No pricing on the marketing site

How the pitch has changed

  1. Apr 2026“The AI Orchestration Engine for Studios”Closed beta, invite only. A done-for-you service “delivered in 24 hours” for budgets of $2k+.
  2. Jun 2026“A pen for visual storytellers”Early-access list and “Talk to founders”.
  3. Oct 2026“The Creative Studio for AI Video”Self-serve app with five surfaces — and a headline that matches LTX Studio’s page title.

Sources: keyframe.art and app.keyframe.art (6 Oct 2026); LinkedIn company page; SEC Form D via Innolope; Wayback Machine snapshots; YC company directory.

01.B — Market

Seven comparable studios#

Positioning in their own words, how each one works, the cheapest way in, and the thing each does better than Keyframe today.

LTX Studio

Free (personal use); Lite $15/mo

“The AI platform for video production — a creative suite for filmmakers, advertisers & creative teams.”

WorkflowScript → storyboard → shots → timeline. “Elements” keep characters and locations.
What they do betterAudience tiles under the hero (TV, agencies, in-house); named models in the nav; a Taika Waititi quote; “Start now” and “Book a demo” above the fold.

FLORA

Free; Starter $18/seat

“Your creative workspace.” “Every model. One canvas.”

WorkflowInfinite node canvas plus the FAUNA agent; multiplayer.
What they do betterA “Trusted by” logo wall in the first viewport; a model wall with a one-line purpose per model; credited community Techniques.

Luma

Plus $30/mo

“Luma is your creative partner. You have the idea. Luma helps make it real.”

WorkflowAgent + boards + Scenes: storyboard first, nothing renders before approval.
What they do betterThe hero is the product — a live prompt asking “What’s due this week?” with deliverable chips; a per-model credit table on pricing.

Runway

Free; Standard $15/mo

“A new frontier for video generation.”

WorkflowApps, an agent, node workflows and the Aleph editor.
What they do better“Used by 60M+ users globally — try today and cancel anytime” under the CTA; credits expressed as seconds of video; team comments on generations.

Krea

Free; Pro $35/mo

No marketing page — the homepage is the app.

WorkflowTool-per-mode plus a node editor and an agent.
What they do betterPricing as outcomes (“83 Seedance 2.0 videos”); launches as cards; an After Effects plugin.

Higgsfield

~$9/mo, promotions vary

“AI-native creative suite.”

WorkflowA preset marketplace, Cinema Studio and a canvas.
What they do betterEvery tile is a preset with “Try free”; public prompts behind showcase work. Cluttered, with public billing complaints.

Google Flow

Bundled with Google AI plans

“AI Creative Studio for Video, Images & Custom Tools.”

WorkflowProjects + SceneBuilder + Flow agent.
What they do betterDistribution and native Veo.

Keyframe

Credits; no public price

“The Creative Studio for AI Video.”

WorkflowQuick Start agent + node Canvas + Playground + Templates + Fashion Studio.
Strongest, least marketedIts consistency system (character sheets, 360° sets, references) and storyboard approval are the strongest ideas in this table — and the least marketed.

Strategic flag

Keyframe's H1 is nearly LTX Studio's page title (“The Creative Studio for AI Video Production”) and close to Google Flow's. As a tagline it does not set Keyframe apart.

01.C — Above the fold

What a first-time visitor sees#

Desktop 1440 × 900, captured 6 Oct 2026. Cookie banners removed; nothing else changed.

HeroKeyframekeyframe.art · 1440 × 900

Today: full-bleed film, glass K, one headline. No subhead, no CTA; the nav is Discord + Go to App.

LTX StudioCategory headline, one line on who it is for, Start now + Book a demo, and audience tiles — all above the fold.
FLORAA free CTA, an agent setup prompt and a “Trusted by” logo wall in the first viewport.
LumaThe hero is the product: a prompt asking what is due this week, with deliverable chips.
RunwayOne line of proof under the CTA: “Used by 60M+ users globally — try today and cancel anytime.”
KreaNo marketing page: visitors land inside the tool, with launches as cards.
HiggsfieldEvery tile is a preset with “Try free”. Borrow the presets, not the clutter.

Competitor heroes are described rather than reproduced; the Figma board holds the captures.